Beauty Industry

Verb Debuts Bonding Collection

Verb's new Bonding Shampoo and Bonding Mask are clinically-proven to help relink broken bonds, seal split ends, and strengthen strands.

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By: Marie Redding

Senior Editor


Verb Products has launched a Bonding Shampoo and Bonding Mask—and they’re clinically-proven to help relink broken bonds, temporarily seal split ends, and strengthen strands.

The Bonding Shampoo and Mask are formulated to achieve smoother, shinier, and visibly healthier hair – from the very first use. The products are proven to strengthen hair up to 61% and temporarily repair split ends by 82% after a single use.

Brooke Coté, general manager at Verb Products, says, “In recent years, our brand has witnessed customers owning their hair care routine with heat styling and hair coloring at home. We understand that customers are taking a more skincare-based approach to hair care and want their hair to feel and be healthy – not just appear healthy.”

Verb’s Bonding collection’s salon-quality formulas are priced at the brand’s standard, accessible $20 price-point.

The formula includes Verb’s dual-action amino bond complex. The brand says it “brings together the technology of science and the power of plant sugars and natural ingredients.” It also includes a blend of marine botanicals, mafura butter, and manketti oil.

Dr. Heather Woolery-Lloyd, Board Certified Dermatologist, says, “An independent study showed that 82% of split ends are closed after one treatment with the Bonding Shampoo and Mask. Based on these significant findings, Verb’s new Bonding Collection is a great option for people who want an evidence-based solution to improve damaged hair.”

Like all of Verb’s products, the Bonding Shampoo and Mask are formulated without parabens, gluten, or harmful sulfates.

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